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Are Citations Important?

are citations important

No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…

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The Importance of Image Optimisation

image optimisation

No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…

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What Are the Benefits of A/B Testing?

what-are-the-benefits-of-a-b-testing

Hours of work will go into creating most websites online today. The design is completed, the content is written. Yet how can you be sure the website you end up with is the best one you could have? The answer is that you cannot. Not unless you try A/B testing. If you’re new to this,…

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What is WordPress Gutenberg?

Put simply, this could be the biggest change to WordPress since it was first developed. They’re calling WordPress Gutenberg ‘a new publishing experience’ and we find it hard to disagree. Of course, adopting any new technology or way of working is a learning curve. But the new Gutenberg editor could well make it easier for…

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The Power of Landing Pages

A landing page can be the first glimpse a prospect has of your business. Get it right, and they’ll stay and find out more. Get it wrong, and they’ll be gone in seconds. That’s how powerful a landing page is. Got the message? A good landing page has a clear message behind it. It is…

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How to Switch from Http to Https

ssl

It’s always been important to have a secure website. However, Google is now using the presence or absence of a secure website as a ranking feature. That means it’s vital to make the switch from http:// to https:// for your WordPress site. This will appear as part of your website address in the browser bar.…

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How Long Does It Take Google to Index a New Website?

google index

The aim of every website owner is to get their website as high in the Google search results as possible. Once there, the aim is to stay there. But before any of this can happen, the website must be indexed by the search engine. Plenty of attention is focused on how long it will take…

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GDPR Compliance: What is It and Are You Ready?

gdpr

Are you puzzled by that headline? Trying to figure out what GDPR stands for? Let’s begin by working out the answer to that one. GDPR stands for General Data Protection Regulation, and it comes into force on 25th May, 2018. If this is the first you’ve heard of the new regulations, you’re not alone. However,…

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The Importance of Updating WordPress Plugins

wordpress updates

How often do you update your plugins? For many of us, this is a task that gets pushed down our list of priorities. It is too easy to think we’ll do it later when we get more time, isn’t it? Yet this task is more important than you may realise. Plugin updates are not merely…

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The Importance of a Blog on Your Website

importance blog

A blog may not seem like the most important thing to include on your website. However, it possesses more power than you might think. One of the most important perks of maintaining a blog is that it enables you to provide an expert level of knowledge about your subject matter. This could be anything from…

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