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The Importance of Good Website Navigation

Website Navigation

No matter how good your website looks, people can be discouraged from exploring it if they can’t easily find their way around. Good navigation means a visitor can go straight to whatever they are looking for. The longer that process takes, the more likely it is they’ll give up and go elsewhere. To improve your…

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Smart Reasons to Have Your Business Listed on Google Maps

Business Listed on Google Maps

Is your business listed on Google Maps yet? If you’ve ever searched for information on Google, chances are you have seen local business results appearing in the listings. Your business could appear there too if you take the time to add your business to Google My Business. It’s free and it gives you an opportunity…

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How to Grow Your Social Media Presence

Social Media Management

Over 2.4 billion people around the world actively use Facebook. Twitter has 330 million active users per month. You may not want to reach all those people as potential business customers, but it’s easy to see why a strong social media presence is so important. It’s not merely a case of promoting your wares either.…

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The Importance of Customer Reviews

The Importance of Customer Reviews

Customer reviews are one of the most powerful things you can receive for your business. That works both ways too – an excellent review boosts your reputation, while a bad review does the opposite. The more positive reviews you can get, the more likely they are to hold weight when people arrive at your business…

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Managing Multiple Locations on Google My Business

How to Optimise Your Google My Business Listing

Google My Business is a great way to get seen in the search engine results. All businesses with a physical location should have a Google My Business listing. This means setting up a listing that gives all relevant information for your location. Easy, yes? Definitely – but what do you do if you have several…

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How to Optimise Your Google My Business Listing

How to Optimise Your Google My Business Listing

Google My Business provides businesses with a powerful way to be found online. You’ve probably seen the listings appear next to search results for certain Google queries. Your business could appear in that same spot if you optimise your listing to give everyone the information they are looking for. What is Google My Business? This…

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Online Advertising: What Are the Most Effective Options?

Online Advertising

There are plenty of ways you can advertise your business online. You’ll want to be sure you’re getting good results in exchange for the time and/or money spent though. Search engine marketing ranks as one of the best methods you can use. You can generate organic traffic by optimising your website to receive the highest…

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How to Use Google My Business for Attracting Customers

Google My Business

It has become commonplace to search online when you want to find a business near you. Need a Chinese restaurant? Look on Google. Want to find a garage to get your MOT done at? Google it. Need to place a large order with a local bakery? Google can help. We’re used to searching for what…

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Incorporating Your Online Reviews On Your Website

Reputation Management

Customer reviews can make or break your online reputation and having quality reviews can help your business stand out against your competitors on review websites like Google, Yelp and Facebook. Almost everyone reads reviews and adding your customer reviews to your website reassures customers that your products or services are of high quality leading to…

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NAP Consistency in Business Listings for Local SEO

Local SEO

NAP is the term given to name, address, and phone number in local search. Your NAP information should always be correct and complete across all the locations it appears in online. If this is not the case, you will lose out on valuable traffic and visibility. How does Google determine where you rank in local…

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