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How to Use Google My Business for Attracting Customers

Google My Business

It has become commonplace to search online when you want to find a business near you. Need a Chinese restaurant? Look on Google. Want to find a garage to get your MOT done at? Google it. Need to place a large order with a local bakery? Google can help. We’re used to searching for what…

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Incorporating Your Online Reviews On Your Website

Reputation Management

Customer reviews can make or break your online reputation and having quality reviews can help your business stand out against your competitors on review websites like Google, Yelp and Facebook. Almost everyone reads reviews and adding your customer reviews to your website reassures customers that your products or services are of high quality leading to…

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NAP Consistency in Business Listings for Local SEO

Local SEO

NAP is the term given to name, address, and phone number in local search. Your NAP information should always be correct and complete across all the locations it appears in online. If this is not the case, you will lose out on valuable traffic and visibility. How does Google determine where you rank in local…

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How Important is Web Hosting for SEO?

how-important-is-web-hosting-for-seo

Keywords, length of content, regular site updates, up to date information… there are all kinds of elements that go towards determining how well optimised your site can become. SEO is a mix of many different factors, yet many site owners would probably never think web hosting would have an influence. However, if you are going…

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What is Link Building and Why is it Important?

link building

Link building is something every website owner should be aware of. There are three types of links (hyperlinks) you can build: Internal links – linking different pages of your website to other pages on your website Outgoing links from your site to other reputable and relevant sites Incoming links that point from other sites to…

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How to Check Your Website Rankings in Google

Website Rankings in Google

While we would all like to rank at number one for our chosen keywords each day, the reality is somewhat different. That makes keeping track of your position in Google very important. Fortunately, it is easy to discover how your website is performing in the rankings. Simply visit the Google Webmasters page and click on…

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Why You Shouldn’t Use Yell for Your Website

yell website

Ever heard of Yell? It’s the online business connected with the famous Yellow Pages. That’s the business directory that has shrunk from the size of an entire set of Encyclopaedia Britannica to a small novel. Nowadays, they’re offering business owners the chance to get their own website. Great, right? You can get a free listing…

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How Long Does SEO Take?

how long does seo take

SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…

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Are Citations Important?

are citations important

No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…

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The Importance of Image Optimisation

image optimisation

No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…

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